Role of Digital Marketing in Healthcare Industry
According to a recent research, it is found that 77% of patients perform online research prior to booking an appointment, with 93 million Americans (approximately 80% of Internet users) having searched for a health-related topic online.
It has clearly become evident that patients are online looking out for information during initial research & ongoing care, making it important for practices & clinics to have a presence online. With the help of Digital Marekting, create your presence online, maximize patient engagement & ultimately, gain competitive advantage within the healthcare system.
Digital Marketing Strategies to leverage:
Search Engine Optimization
There is no point of having a website if it is not found when your patient searches for it. Search Engine Optimization will help search engines recognise & rank organic content. It helps drive more traffic to the website than other sources. While people search for every minute detail online, leveraging SEO to be found online will only boost your traffic and drive more patients to the hospital.
Social Media Marketing (SMM)
Social Media is a must, thanks to its reach & number of people online at a given particular point in time. Regular posting in Social Media helps create brand awareness and maximize patient engagement. SMM includes consistent posting schedule, sharing original & visually appealing posts, replying to reviews and managing various social media platforms.
Email Marketing Campaign
Health is a personal subject. Therefore, it makes sense that healthcare marketing should be highly personalized. When executed in a right way, email marketing helps generate significant ROI. Well crafted & curated emails with clear Call-To-Actions will help increase patient appointments or make them call for enquiries.
Online Reputation Management
Your reputation online can make or break your business. Positive reviews and coverage are consistently considered important or very important before scheduling an appointment with a specific doctor. Identifying unhappy patients who leave negative review & responding to their concerns on an immediate basis will improve the chances of recovering those patients and convert them into loyal patients.
